A push present (also known as a "push gift," "baby mama gift" or "baby bauble") is a present a partner gives to the mother to mark the occasion of her giving birth to their child. In practice the present may be given before or after the birth, or even in the delivery room. The giving of push presents has supposedly grown in the United States in recent years.  A “push gift” is any type of present loved ones give to a woman who has recently given birth to a child. The name “push gift” although indicative of a vaginal delivery does not exclude those women who have given birth through a C-section.The tradition of gift-giving to commemorate a birth has long roots in England and India. The term "push present" first appeared in a publication in 1992.
There is no conclusive evidence that the present was invented by the jewelry industry to sell more goods, and until recently it was passed on largely by word of mouth or peer pressure among both mothers and fathers. According to Linda Murray, the executive editor of BabyCenter.com, "It’s more and more an expectation of moms these days that they deserve something for bearing the burden for nine months, getting sick, ruining their body. The guilt really gets piled on." Other sources trace the development of the present to the increased assertiveness of women, allowing them to ask for a present more directly, or the increased involvement of the men in pregnancy, making them more informed of the pain and difficulties of pregnancy and labor.