The Yokohama Rubber Company, Limited (横浜ゴム株式会社 Yokohama Gomu Kabushiki-gaisha?) is a tire company based in Tokyo, Japan. The company founded and started in 1917 in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. In 1969 the company expanded to the United States as Yokohama Tire Corporation. The Aspec A300 was the driving force behind its tremendous rise. Branding, especially in Japan, will often use "ADVAN" instead of Yokohama. ADVAN wheels and tires have a strong presence in the aftermarket scene worldwide.In the United States, Yokohama Tire Corporation participates in The American Le Mans Series ALMS and Red Line Time Attack.
Yokohama is the official tire supplier of the IMSA GT3 Cup Challenge and World Touring Car Championship.