Dishwasher: Cutco

Friday, 14 December 2012

Cutco

Cutco Corporation, formerly Alcas Corporation, is the parent company of CUTCO Cutlery Corp., multi-level marketing company Vector Marketing, KA-BAR Knives Inc. and Schilling Forge. Its primary brand is also the name Cutco.

The company was founded in 1949 by Alcoa and Case Cutlery (hence "Al-cas") to manufacture knives. The management purchased the company from Alcoa in 1982, and the company acquired Vector Marketing Corporation in 1985.[1]

In early 2009 Alcas changed its name to Cutco, the name of the primary product.Cutco is a brand of cutlery and kitchen accessories directly marketed to customers through in-home demonstrations by independent sales representatives who are mostly college students.[2][3] More than 100 kitchen cutlery products are sold under the Cutco name, as well as a variety of kitchen utensils, cookware, sporting and outdoors knives, and cutlery.

Cutco